Small talk!!!!!
small talk can also be the lead-in to a sales pitch, and help establish common ground between the sales associate and the customer.
Retail associates need to establish a rapport with a customer quickly. Offering to provide assistance and asking pertinent questions are effective openers and can usually help the associate gauge the customer's interest.
Maintaining the customer's interest, and developing a relationship takes a little more work.
Build on the questions in a gently way, to show interest and understanding.
Show an interest in your customer. Greet each customer when he or she walks in; if you’re busy, smile and nod. Ask customers about themselves, their interests, and their family. They enjoy spending money with someone who cares
Small talk - very important!
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