Music!!
music plays an important role in enhancing your store atmosphere, reinforcing your brand image and ultimately ensuring that your customer has a positive retail experience.
History of Background music:
Count Keiserlingk commissioned Bach to write the Goldberg Variations, background music intended to help him sleep, he demanded that it be "calm and somehow cheerful".
Joandco are not suggesting Bach, but choose wisely!
Background music puts you on a lower level of consciousness. Silence gives you time to reflect, and if you reflect you might start to worry.
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